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ICON. prints athlete graphics on tees — Ronaldo and Curry next to Lebanese basketball players like Wael Arakji. The local names are the point. They needed somewhere to sell.
The obvious move is a hosted store platform, and for most of the build it would have been the right one. But every hosted platform assumes a card at checkout, and a large share of orders in Lebanon are cash, in dollars, handed to the driver. You can bolt that onto a rented storefront. It stays bolted on, and it shows at exactly the moment the customer is deciding whether to trust you.
A storefront built around the way the business actually sells: cash on delivery treated as the normal path rather than an exception, priced by governorate, with the delivery window stated up front.
Customer accounts, sized variants, sale pricing, and product reviews that require a login — so a review means someone actually bought the shirt.
A form on the homepage where customers type the name of an athlete they want to see printed. It costs nothing to run and it tells the brand what to print next.
Product imagery served from object storage, so the catalogue can grow without the deploy getting slower.