A site built to be quoted, not just ranked.
OS CarTech retrofits interior tech into cars in Viersen — ambient lighting, CarPlay, reversing cameras, the kind of work that looks like it came from the factory. Their customers do not browse. They search one very specific question, usually about one specific car, and they buy from whoever answers it.
A single page listing every service answers none of those questions well. And search is no longer only search: a growing share of these questions get answered by an AI that reads a handful of pages and summarises them. Most workshop sites are invisible to that process, either because they block the crawlers by accident or because nothing on the page is quotable.
Twenty-three pages arranged as a matrix — one per service, one per car brand, one per question a customer actually asks. Each page answers its own question in the first paragraph rather than burying it under an introduction.
Structured data for the workshop itself: opening hours, location, the cities it serves, the services it offers. This is what lets a search engine state a fact about the business rather than guess at one.
A robots file that explicitly welcomes AI crawlers — GPTBot, ClaudeBot, PerplexityBot and the rest. Most sites leave this to chance. Being readable by the systems that now answer questions is a decision, and it should be a deliberate one.
Statically rendered throughout. AI crawlers do not run JavaScript, so anything that needs a browser to appear is invisible to them.